This story was originally featured on Fortune.com
The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
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The latest move follows another senior appointment in China last year. In April 2025, LVMH named Daniel DiCicco president and chief executive of Louis Vuitton Greater China, in what was widely seen as a push to strengthen local management. DiCicco previously held senior positions at Apple, Sony Music and Coach, bringing cross-industry and digital experience to the role.
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